ZOE ALEXANDER UK AT PURE LONDON FEB2012
Well here we are at Olympia, catching the latest exciting news on trends for AW2012 from the Pure London Show.

The Pure London Show Feb 2012
Courtesy of WGSN we have news on the three big trends of Pre-Fall 2012. The first covered in this post being HYPERCULTURE, which brings together silhouettes, styles & patterns in very exciting & energetic ways! Prints, Patterns & Bold Colours are very much the flavour, taking influences from China, Africa & the Middle East and clashing them together.
The key is to make a statement using flashes of a bold colour & pattern or print with your staple black wardrobe pieces.

Black & White Shell | Pure London 2012
Bold colours such as yellow or tangerine can be used to inject energy into your outfit. See the use of multiple colours in footwear to enhance the colour fusion.

Yellow Energy Fusion
For evening, look to metallics, mosaics, lace and sequins for that shiny elegance! Classic, simple overlay creates Chic!

Sequins & Lace for that Elegant Evening Edge!
Inspiration from Oscar de la Renta gives rise to stunning shimmers of metallic satins combined cleverly with lace designs to complete the look!

Satin Shimmers!
Watch for out for our next post covering RADICAL NEUTRALITY! A big thank you to Pure London for a fabulous show!